Rising Demand for Room Fresheners as a Mood-Lifting Strategy
In India, the meaning of “clean” extends beyond hygiene — it signifies harmony, freshness, and wellbeing. Indian consumers value scents that uplift the home environment, blending global preferences with local sensibilities such as citrus, floral, and herbal notes. At Givaudan, we work closely with Indian manufacturers and formulators to design fragrance solutions for air care, surface cleaning, and detergents that resonate with these cultural preferences. Our commitment combines scientific expertise, consumer understanding, and local creativity, helping our partners bring to market home care fragrances that make everyday living truly fresh and inviting across India.
Designing Freshness Through Fragrance Innovation
At Givaudan, we understand what consumers around the world desire — clean, welcoming homes filled with scents that inspire wellbeing. This insight drives every fragrance solution we create. From cleaning products to air care, our home care experts continuously push the boundaries of fragrance innovation to capture the essence of freshness and comfort.
The Power of Scent in Everyday Living
Fragrance plays a vital role in how people connect with their homes. The right scent can transform any space — from an air freshener that evokes a tranquil pine forest, to a surface cleaner with an uplifting citrus aroma, or a furniture polish that recalls a field of lavender in bloom. Givaudan’s home care portfolio spans air care, cleaning, and detergents, helping brands craft signature experiences that make the home feel not only clean but emotionally inviting.
Creating a Fresh and Inviting Atmosphere
We specialise in developing solutions that bring long‑lasting freshness and malodour control to home care products. Our perfumers collaborate closely with our science and technology teams to create scents with proven functional performance - from malodour elimination and freshness release technologies to innovative fragrance delivery systems. Each creation unites artistry and chemistry, ensuring a pleasant and clean scent experience consumers trust.
Understanding Global and Regional Scent Preferences
Through extensive consumer insight programmes, we identify global and regional preferences that inform fragrance strategy. Our research reveals a diversity of scent trends - floral and citrus families are favoured in China, while pine and lavender evoke cleanliness for Mexican homes. By understanding these nuances, we help our customers develop home care fragrances tailored to specific markets, optimising product appeal and consumer satisfaction.
Innovation Meets Imagination
Our approach combines fragrance technology, consumer insights, and creative excellence to design high‑performing home care products. We partner with brands to co‑create fragrances that deliver both emotional and functional benefits — products that embody cleanliness, freshness, and a sense of care. Discover how Givaudan’s integrated innovation in home care fragrance ingredients can transform everyday cleaning routines into delightful sensory experiences.
