Creating for Happier, Healthier Lives with Love for Nature
At Givaudan, our purpose - creating for happier, healthier lives with love for nature, drives everything we do. Guided by this purpose, we are constantly exploring sustainable new fragrance and beauty solutions that enhance wellbeing while protecting the planet. The challenge is clear: how do we meet the world’s growing appetite for natural, responsibly produced fragrances without compromising the natural world itself?
Innovation in Fragrances: Balancing Nature and Science
Consumers everywhere are seeking fragranced products inspired by nature - crafted from natural and renewable ingredients and designed to deliver wellbeing and emotional benefits. To meet this demand, Givaudan places a strong emphasis on these two priorities: sustainability and sensorial innovation. Our teams are also deeply engaged in reducing the carbon footprint of fragrance molecule development, ensuring each new creation aligns with our broader climate goals.
“People from all walks of life increasingly want to enjoy the delight of fragrances produced with care for nature and the local communities who provide the ingredients. Givaudan is leading the way in making the future of perfume more sustainable and ensuring that our customers can meet the expectations of people everywhere for responsibly produced fragrances.”
— Maurizio Volpi, President, Givaudan Fragrance & Beauty
Responsible Sourcing Through Sourcing4Good
A truly sustainable fragrance journey begins long before a perfume is created. In response to the rising demand for transparent and responsible sourcing, Givaudan launched Sourcing4Good, a programme that spans all 18,000 suppliers and every material we use.
Our mission is to source all materials and services responsibly by 2030. Under Sourcing4Good, we are committed to:
- Ensuring safe and fair working conditions
- Promoting good agricultural practices
- Protecting animal welfare
- Strengthening environmental stewardship
Through collaboration and shared learning with suppliers, customers, and partners, we deliver high‑quality materials with a positive social and environmental impact, ultimately enriching the sustainability of every fragrance we create.
The Science of Wellbeing: Fragrance and Emotional Balance
Beyond scent itself, fragrance has profound emotional benefits. Our Fragrance & Beauty teams focus on creating products that enhance wellbeing, self‑esteem, and positivity. Givaudan is pioneering research into the relationship between odour and emotion, uncovering how scents can:
- Increase positive emotions
- Decrease negative mood states
- Disrupt cravings
- Reduce physiological signs of stress such as inflammation
These insights allow us to formulate fragrances that go beyond sensory pleasure, supporting emotional wellness and balance in everyday life.
Our research is built on the foundations of green chemistry, ensuring that every fragrance we design is not only safe and effective for consumers, but also resource‑efficient and mindful of environmental impact.
The FiveCarbon Path™: Responsible Innovation in Action
Every fragrance molecule we develop begins with carbon — the essential building block of perfumery. The FiveCarbon Path™ is Givaudan’s vision for responsible innovation, guiding how we design and produce fragrance ingredients while reducing our environmental footprint.
This approach helps us assess and enhance the environmental performance of our processes and products by ensuring that we:
- Increase the use of renewable carbon
- Improve carbon efficiency in synthesis
- Maximise biodegradable carbon
- Increase the ‘odour‑per‑carbon ratio’ through high‑impact materials
- Repurpose upcycled carbon from side streams
Through the FiveCarbon Path™, we align innovation with sustainability — proving that creativity, performance, and respect for nature can exist in perfect harmony.
Shaping the Future of Sustainable Fragrance
From sourcing to science, every step of Givaudan’s fragrance creation process reflects our dedication to a more sustainable and inclusive future. By intertwining innovation, wellbeing, and environmental responsibility, we are redefining what it means to create fragrances that delight consumers while caring for the planet.
Together with our partners, customers, and local communities, we are shaping the fragrance industry of tomorrow — one that embodies the true spirit of creating for happier, healthier lives with love for nature.
